The landscape of fitness influencers is undergoing a seismic shift, with women emerging as dominant forces in an industry once perceived as male-dominated. A groundbreaking study conducted by nfsupplements sheds light on this intriguing phenomenon, raising questions about the future trajectory of fitness influencing.
In November 2023, nfsupplements embarked on a comprehensive analysis of fitness influencers’ social media impact and global search interest across major platforms like Instagram, TikTok, and YouTube. The goal? To uncover the evolving dynamics of fitness influencing, particularly regarding gender-related trends.
Female Fitness Influencers Take Center Stage: The study revealed that 7 out of the top 10 and 26 out of the top 50 fitness influencers are women. Collectively, these female influencers boast a staggering following of 410.4 million, comprising 58% of the total audience for the top 50 fitness influencers.
Male Fitness Influencers Trail Behind: In contrast, male fitness influencers lag behind, accounting for only 3 of the top 10 spots and commanding a combined following of 297.6 million. This represents 42% of the total audience for the top 50 fitness influencers.
Shifting Trends: The findings indicate a significant shift in the fitness influencer landscape, with female influencers increasingly asserting their dominance in the digital realm. This trend marks a departure from traditional male-centric narratives that have long prevailed in the industry.
Despite the growing influence of female fitness influencers, male counterparts continue to hold sway in the industry. Here’s a closer look at the top 10 male fitness influencers who are maintaining their presence amidst changing dynamics:
Each of these male influencers brings a unique perspective to fitness, contributing to the industry’s evolution in their own right.
nfsupplements believes that these insights offer more than just a snapshot of the fitness influencer world; they reflect broader societal shifts. This study provides a fresh perspective on gender dynamics within the fitness industry, potentially signaling changing global trends in the years to come.
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