Casio introduces Limited-Edition Hello Kitty BABY-G Watch

Casio Computer Co., Ltd. has introduced a delightful collaboration that melds iconic Japanese characters with cutting-edge design. Today, the renowned electronics manufacturer announced the release of the Hello Kitty Collaboration BABY-G, a limited-edition shock-resistant watch that marries the charm of Sanrio’s beloved character with the durability of BABY-G.

A Commemorative Timepiece

The unveiling of the BGD-565KT watch holds special significance as it commemorates not one but two milestones—the 50th anniversary of Hello Kitty and the 30th anniversary of the BABY-G line. This collaboration model is a fusion of timeless design and modern functionality.

Nostalgic Design with a Modern Twist

Based on the BGD-565, inheriting the design legacy of the first BABY-G model, the new timepiece showcases the classic aesthetic of Hello Kitty’s debut designs from 1974. Adorned with a vibrant white, red, and blue color scheme, reminiscent of Hello Kitty’s original palette, the watch boasts red and blue band rings accentuating its pristine white base tone.

Crafted with an eco-conscious approach, the band is made from bio-based resin, providing sustainability without compromising on style. The band showcases printed faces of Hello Kitty in various expressions—laughing, winking, and looking surprised—harking back to the character’s animated charm from the 1970s.

Hello Kitty Comes to Life

A captivating feature of the watch reveals itself when the backlight is activated. Hello Kitty’s eyes, nose, and whiskers appear on the LCD, creating a whimsical display. The ribbon design on the dial completes the Hello Kitty face, enhancing the watch’s overall playful aesthetic.

To commemorate Hello Kitty’s 50th anniversary, the watch is adorned with a total of 50 intricately detailed depictions of the iconic character, making it a true collector’s item. The collaboration model comes packaged in a specially designed box, featuring a cloth pouch inspired by the watch design, adding an extra touch of exclusivity.

Specification

Retro Charm with Modern Convenience

Priced at $179, the Hello Kitty Collaboration BGD-565KT watch will be available for purchase at G-SHOCK retailers and online starting from January 17, 2024. Enthusiasts are encouraged to sign up for a CASIO ID to facilitate a seamless online purchasing experience.

Embrace the nostalgia of classic Hello Kitty design paired with the reliability of BABY-G technology.