K-Pop Star Cha Eun-woo Illuminates Skechers Store Grand Opening at The Exchange TRX

Skechers achieved a significant retail milestone with the inauguration of its inaugural brand experience store at The Exchange TRX in Kuala Lumpur, Malaysia. The grand opening, which took place on January 9, 2024, was graced by South Korean pop sensation and Skechers Regional Brand Ambassador, Cha Eun-woo.

The event commenced with a ribbon-cutting ceremony, followed by Cha Eun-woo embarking on a store tour to explore Skechers Malaysia’s groundbreaking in-store running zone and engaging Do-It-Yourself corner.

Once the initial excitement settled within the store, a surge of enthusiastic fans gathered at the Central Exchange of the mall, creating a vibrant atmosphere with chants as they eagerly anticipated a moment with their idol. The night reached its pinnacle with an unforgettable onstage meet-and-greet session where Cha Eun-woo interacted with thousands of his devoted fans.

Adding to the thrill, the grand opening featured DJ Alexis Grace, who set the evening’s tone with a dynamic selection of tracks. A fashion show showcased the latest trends from Skechers’ diverse collections, while an electrifying dance performance by Zeppo Youngsterz heightened the energy with captivating choreography.

Located at L2.57.0 & L2.58.0 on Level 2, the Skechers store at The Exchange TRX offers an extensive array of fashion and lifestyle products, including performance shoes tailored for sports enthusiasts. The store is a testament to the brand’s unwavering commitment to delivering an unparalleled shopping experience for its customers.