Glenfiddich collaborates with Artist Raku Inoue to Bring Nature to Your Glass This Chinese New Year

Glenfiddich is set to elevate your celebrations with a collection of limited edition gift packs. Collaborating with the renowned artist Raku Inoue, Glenfiddich invites you to embark on a journey of artistic and flavorful exploration as you raise a glass with family and friends this Chinese New Year.

Born in Japan and based in Canada, Raku Inoue’s artistic prowess spans drawing, handcrafting, and photography. His recent passion for working with organic materials, including flowers and leaves, has brought a unique touch to the limited edition Glenfiddich gift packs. Inspired by the great outdoors, Raku’s artistic lens weaves together the iconic Glenfiddich Stag and the majestic Wood Dragon, capturing the spirit of the Year of the Wood Dragon.

Symbolism of Growth and Fortune

The Wood Dragon, a legendary creature born leaders, finds its essence intertwined with the Glenfiddich Stag. As a native Earth element, wood symbolizes growth and the blossoming of new life. In homage to this mythical creature, the Glenfiddich Stag emerges from the leaves of the forest, symbolizing an auspicious future in full bloom.

Limited Edition Series and Whisky Selection

The limited edition series includes the Glenfiddich Reserva Rum Cask 21 Year Old pack, leading a range that spans the core 12, 15, and 18 Year Old variants. These gift packs, comprising a bottle and Glenfiddich-branded glasses, promise an exquisite sensory experience and make for the perfect gift during the festive season.

The Reserva Rum Cask 21, a multiple “Double Gold” award-winning whisky, is aged and finished in Caribbean rum-soaked casks. It boasts spicy warmth, indulgent vanilla, and toffee sweet notes that develop over time, challenging norms to create an authentic and superior quality whisky.

Celebrate at the Glenfiddich Chinese New Year Pop-Up Experience

From January 25 to February 4, 2024, celebrate the Year of the Wood Dragon at the Glenfiddich Chinese New Year Pop-Up Experience at Suntec City. Located at Suntec City Atrium Tower 3 & 4, this interactive pop-up brings Raku’s illustration to life through engaging experiences.

Interactive Digital Game: Test your skills and discover the pioneering spirit behind Glenfiddich’s whiskies. Top scorers stand a chance to win a bottle of Glenfiddich.

Fu ‘福’ Decor Customization: Welcome good fortune with a modern twist by personalizing your own Glenfiddich Fu ‘福’ decor with blessings for the year.

Glenfiddich Bar: Raise a complimentary Chinese New Year-inspired Glenfiddich highball to toast to blossoming futures.

The limited edition gift packs will be available for purchase at the pop-up at a special price, featuring free bottle label personalizations with each purchase.

Glenfiddich Chinese New Year Pop-Up Details

• Location: Suntec City Atrium Tower 3 & 4
• Dates and Times: January 25 to February 4, 2024; 12 pm to 9 pm (Mondays to Thursdays), 11 am to 10 pm (Fridays to Sundays)
• Admission: Non-ticketed; open to visitors aged 18 and above

The gift packs will also be available for purchase at the Glenfiddich Chinese New Year Pop-Up Experience and authorized retailers, ensuring you can bring a touch of artistic and flavorful celebration into your homes this festive season.