FairPrice Group Presents Exclusive Chinese New Year Feast Extravaganza for Home Celebrations

As the Chinese New Year (CNY) approaches, FairPrice Group (FPG) has unwrapped a spectacular lineup of exclusive CNY offerings, transforming homes into gastronomic havens with restaurant-standard feasts. Balancing authenticity with convenience, FPG’s array of essentials promises unparalleled value for a memorable Lunar New Year celebration.

This year, FPG has curated a selection of CNY must-haves that guarantees the joy of a sumptuous restaurant-quality feast without the hassle. From fresh produce to ready-to-eat specialties and traditional treats, FPG’s offerings cater to diverse preferences, allowing families to craft personalized menus from the comfort of their homes.

Seamless Pre-Order Experience on the FPG App

Embracing technology to prioritize convenience, FPG introduces an advanced pre-order system through their app. Customers can effortlessly pre-order an array of CNY delicacies, including the iconic Yu Sheng sets and succulent roast meats, ensuring a hassle-free experience with minimal wait times.

Exclusive CNY Delicacies to Delight Your Palate

FPG’s exclusive CNY offerings include a delightful Yu Sheng set, perfect for gatherings of 6 to 8 people, featuring succulent salmon sashimi. The Chinese New Year Deli boasts a Triple Happiness Combo, Golden Harmony Platter, Double Treasure Platter, and the exquisite Iberico Char Siew, each a testament to culinary craftsmanship.

Ready-to-Eat Gourmet Delights

In addition to pre-order items, FPG offers a range of ready-to-eat and ready-to-serve gourmet delights, including exclusive frozen dim sum like the SMH Eight Treasures Lotus Leaf Rice and Abalone Shao Mai. These items, crafted exclusively for FairPrice, promise to enhance home celebrations with unique flavors and ease of preparation.

Symbolic Significance in Meat Selection

Exclusive to FairPrice, the Home Flavours series introduces new pork meals ahead of CNY, symbolizing prosperity, unity, and celebration. From Hakka Fried Fermented Beancurd Pork to Honey Coffee Pork Chop and Braised Pork Belly with Preserved Vegetables, these items offer a hassle-free addition to festive feasts.

Symbolic Seafood Selection for Prosperity

Recognizing the symbolic significance of seafood during CNY, FPG presents fresh and premium seafood options, including the Golden Pomfret and Seaco Canada Scallops. The Seaco Steamboat Four Treasures is a must-have for steamboat feasts, comprising Pollock Crab Flavored Stick, Pollock Flying Fish Roe Bun, Fish Roe Bun, and Sea Urchin Flavored Bun.

Sweet Decadence with CNY Desserts

Indulge in the sweet decadence of specially curated CNY desserts, such as the Frozen Pineapple Tart, offering convenience and delight in every bite. FPG invites everyone to elevate their home celebrations with unparalleled quality, convenience, and value this CNY.

FairPrice CNY Block Party

Adding a touch of festivity to the lead-up of CNY, FairPrice will host a roving block party on January 20, 2024.

The FairPrice on Wheels truck will bring the celebration to customers’ homes, featuring game booths, giveaways, lion dance performances, and more.