Capture the spirit of the Year of the Dragon with CapitaLand’s POP MART Lunar New Year Extravaganza

CapitaLand is all set to kick off the Lunar New Year with an awe-inspiring celebration, as Asia’s largest POP MART festivities unfold across 16 CapitaLand malls. Running from 1 January to 24 February 2024, the event promises a joyous blend of tradition and modernity, incorporating vibrant POP MART Disney-themed installations, enchanting decorations, and interactive experiences for shoppers to welcome the auspicious Year of the Dragon.

Capture the spirit of the Year of the Dragon with CapitaLand's POP MART Lunar New Year Extravaganza - AlvinologyCapture the spirit of the Year of the Dragon with CapitaLand's POP MART Lunar New Year Extravaganza - Alvinology

Dance of the Dragon: An Animated Light Art Installation

In collaboration with Tell Your Children, a renowned creative studio, CapitaLand introduces the animated masterpiece, “Dance of the Dragon.” This 8-meter-wide dragon, intricately sculptured and illuminated with color-chasing LED lights, brings a playful and modern twist to the traditional mythical creature. Crafted with a blend of heritage and innovation, this installation is a visual spectacle that embodies the fiery spirit of the dragon, symbolizing success, prosperity, and abundance for the upcoming year.

Shoppers can immerse themselves in a 10-minute light show that activates every 30 minutes, featuring captivating digital animations and music. Share the joy on Instagram with a festive filter, capturing moments at the installation. “Dance of the Dragon” will debut at Funan’s Level 1 Atrium from 18 January to 4 February 2024, before enchanting audiences at CQ @ Clarke Quay from 7 to 24 February 2024.

Festive Decor and Interactive Experiences

CapitaLand malls will be adorned with refreshed decorations inspired by POP MART’s Disney-themed collections, creating perfect photo spots for a memorable Lunar New Year celebration. Traditional lanterns, blooming pink bonsai, and lucky prosperity coins contribute to the festive ambiance.

Shoppers can also engage in delightful pop-up stores, featuring collectible figurines, themed merchandise, and exclusive rewards.

Exclusive Rewards and Deals

As part of the Lunar New Year festivities, shoppers have the chance to win eCapitaVouchers by reaching a minimum spend. CapitaStar members can enjoy exclusive perks and win rewards of up to S$10 eCapitaVoucher. For sustainable gifting, the CapitaStar app allows users to gift digital red packets ranging from S$10 to S$500, adorned with POP MART Disney-themed Lunar New Year designs.

Exciting surprises await shoppers with the opportunity to win an all-expenses-paid trip for four to Hong Kong Disneyland Resort. Spread the joy with POP MART Disney-themed WhatsApp sticker packs, sharing the excitement and season’s greetings with loved ones.

Irone Kim

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