In an exciting development for sneaker enthusiasts and fans alike, Skechers is set to unveil its inaugural brand experience store in Kuala Lumpur, Malaysia, situated within the newly-opened mega-mall, The Exchange TRX.
Adding star power to the celebration, South Korean sensation and Skechers Regional Brand Ambassador, Cha Eun-woo, will be making a special appearance at the grand opening event. The exclusive Meet & Greet session with Cha Eun-woo is scheduled for Tuesday, 9 January 2024, at 5 pm, promising fans an unforgettable experience at the new store.
Occupying lot numbers L2.57.0, L2.58.0, L2.92.0, and L2.93.0 on Level 2 of The Exchange TRX, the 6,469-square-foot store marks Skechers’ 99th establishment in Malaysia. What sets this store apart is its groundbreaking in-store running zone, featuring a state-of-the-art treadmill and personalized run gait analysis service. This unique offering allows customers to discover the ideal pair of Skechers that complements their individual running style.
The store also introduces a Do-It-Yourself corner, providing customers with the opportunity to add a personal touch to their Skechers t-shirts and tote bags using heat press stickers. This innovation encourages patrons to express their unique sense of style, ensuring they stand out wherever their Skechers take them.
In an exciting prelude to the grand opening, Cha Eun-woo himself has released an official video announcement expressing his enthusiasm for the event and eagerness to connect with his fans. The video provides an exclusive sneak peek into what attendees can expect during this momentous occasion.
As the countdown to the grand opening at Skechers The Exchange TRX Store continues, anticipation is building for an unparalleled shopping experience, a chance to meet a Korean heartthrob, and the opportunity to explore Skechers’ innovative new offerings.
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