Aston Martin Takes the Las Vegas Grand Prix by Storm in its Largest F1 Marketing Extravaganza

Get ready for a Formula 1 experience like never before as Aston Martin lights up the Las Vegas skyline in anticipation of the thrilling FORMULA 1 HEINEKEN SILVER LAS VEGAS GRAND PRIX. With its biggest F1 marketing presence to date, Aston Martin is set to elevate the excitement surrounding this spectacular event.

Innovative Event Integration

Aston Martin’s partnership with the Las Vegas Grand Prix promises an extraordinary spectacle, featuring the brand’s high-performance products at the core of the event. The collaboration boasts Aston Martin’s largest VIP customer program, thrilling track experiences, and immersive content displayed on Sphere throughout the race week.

Digital Circuit Exploration

Breaking new ground, the Las Vegas street circuit takes center stage in Aston Martin’s award-winning luxury configurator. This marks the first time an F1 track has been featured in an automotive configurator, allowing users to explore the circuit situated on turn four of the street circuit, right at the heart of the Las Vegas Strip.

Spectacular Sphere Advertisement

Aston Martin debuted an immersive 90-second advertisement on the new Las Vegas landmark, Sphere, captivating onlookers with the brand’s class-leading performance cars. The sequence unfolds with the iconic wings of Aston Martin, introduces the Scarab Beetle, and culminates in a dramatic reveal of the Aston Martin Aramco Cognizant Formula 1 Team’s AMR23 racecar, creating a visual feast against the Las Vegas skyline.

VIP Experiences Beyond the Track

For attending celebrities and VIP guests, Aston Martin will deliver 45 thrilling Hot Laps with DBX707 and the Vantage F1 Edition. Over 100 loyal customers will be treated to a bespoke hospitality experience each day of the event. An exclusive off-road DBX707 adventure in the Nevada desert awaits those looking to escape the city, providing a unique driving experience amidst stunning desert landscapes.

Configurator Innovation

Aston Martin extends the Las Vegas experience to audiences worldwide through its online configurator. Users can now place their customized Aston Martin amidst the glamour of the Las Vegas Strip Circuit, showcasing the brand’s commitment to offering clients the ultimate freedom and expression in configuring their cars.

Celebrating Milestones

As Aston Martin marks its 110th anniversary in the 1100th round of the FIA Formula One World Championship, the Las Vegas Grand Prix becomes the stage for the brand’s most extensive F1 marketing program. With remarkable growth in bespoke touches, the Americas emerge as the fastest-growing region for Q by Aston Martin.