Get Ready to Embrace Joy: SmileyWorld Takes Over Downtown East; Admission is FREE

Prepare for a holiday season filled with laughter and fun as Downtown East transforms into a haven of smiles and excitement, courtesy of SmileyWorld! Join in the festivities at Downtown East and immerse yourself in a vibrant celebration, promising a trove of exhilarating activities and countless photo opportunities featuring the iconic SmileyWorld.

An Array of Festive Delights Await!

Admission is free, so gather your loved ones and save the dates for an incredible year-end bash, brimming with cheer and boundless entertainment.

SmileyWorld Town – Where Joy Takes Center Stage

From 1 December to 1 January, head over to the E!Avenue Event Square, where SmileyWorld Town awaits, spanning an impressive 50 by 30 feet. Dive into a world of delightful free-to-play activities suitable for all age groups.

Engaging Activities for Everyone

Ball Pit: Plunge into the five-meter long Ball Pit adorned with thematic SmileyWorld floats, including the largest measuring 1.2 meters.

Interactive Board: Explore the super-sized Interactive Board featuring nine grids that form a festive icon, inviting collaborative play to embrace the holiday spirit.

Giant Jenga: Challenge your friends and family with the two-meter foam Giant Jenga and put your skills to the test.

Claw Machines: Try your luck at the two SmileyWorld Town claw machines. Get a free play token with a minimum spend of $50 (NTUC Members) or $70 (Link Members).

Capture the Fun at the Exclusive Photo Booth

Imprint unforgettable memories at the exclusive Photo Booth at SmileyWorld Town, offering six unique photo strip designs for just $10 per session.

Spot, Snap & Post for Prizes!

From 1 December to 1 January, explore Downtown East and strike a pose against vibrant SmileyWorld-themed photo walls. Share your joyous moments on social media using #DowntownEastSmileyWorld for a chance to win limited SmileyWorld merchandise and $20 Mall vouchers worth $60 in total!

Elevate Your Gifting Experience

From 15 November, spend $50 (NTUC Members) or $70 (Link Members) to receive a complimentary SmileyWorld Gift Wrapper and a token for the SmileyWorld Town Claw Machine. Spend a minimum of $80 (NTUC Members) or $100 (Link Members) and snag a charming set of two SmileyWorld TENCEL pillowcases for an additional $10.