Tech Innovations in Hair Care: Dyson’s 25th Anniversary in Japan Brings New Offerings to Singapore

Dyson, the pioneering technology company, is celebrating 25 years of innovation in Japan by introducing a striking new product line in Singapore. The “Ceramic Pop” colorway, specially developed to mark this milestone, is making its debut, featuring vibrant shades of Blush Pink, Ceramic Topaz, and Ceramic Patina. This colorway is available for the Dyson Supersonic™ hair dryer and the Dyson Airwrap multi-styler.

Drawing inspiration from Dyson’s first-ever manufactured machine, the G-Force vacuum cleaner, which was sold in Japan in the 1980s, this bold combination of colors reflects the brand’s commitment to unique and eye-catching designs. Dyson continues to create colors exclusively tailored for its machines, ensuring that they stand out and integrate seamlessly into your home.

Dyson’s dedication to superior user experience extends beyond aesthetics. The materials and finishes used in their products undergo rigorous testing, including rub tests and scratch resistance tests, to ensure they withstand daily wear and tear and meet the high expectations of their users. This new range features a “ceramic” finish achieved through precision-applied satin paint topcoats, evoking the silky-smooth finish of unglazed ceramic.

Dyson Supersonic hair dryer

The Dyson Supersonic hair dryer is engineered for various hair types, offering powerful and fast drying while maintaining a balanced design, quiet operation, and intelligent temperature control to prevent heat damage. Unlike traditional hair dryers, it measures air temperature 40 times a second to regulate temperature output. The Dyson Supersonic hair dryer is priced at SGD 699 and will be available from Dyson Demo Stores and on Dyson.com.sg in November.

Dyson Airwrap multi-styler

The Dyson Airwrap multi-styler is a versatile and efficient tool that provides multiple styling options without using extreme heat. It harnesses the Coanda effect and features Intelligent Heat Control, keeping the temperature below 150°C to prevent heat damage. With a range of attachments to suit different hair types and styles, this multi-styler is priced at SGD 859 and available from Dyson Demo Stores and on Dyson.com.sg.

Dyson Hair Clips

Dyson has also introduced a set of hair clips that ensure excellent performance and unmatched hold for all hair types. The Dyson Hair Clips are available in a pack of four, including sectioning and wide hair clips, priced at SGD 69, and can be purchased at Dyson Demo Stores and on Dyson.com.sg.

Dyson Styling Gift Set

For those looking for the perfect gift, Dyson offers the Styling Gift Set in Rosé, which includes a set of four hair clips and three brushes, designed for various styling needs. The set is available for purchase at SGD 169 from Dyson Demo Stores and Dyson.com.sg, making it an ideal gift for the upcoming season.

Dyson’s presence in Japan dates back to the 1980s when they introduced cyclone technology under the name “G-Force.” They’ve had a significant impact in the country, including winning the 1991 International Design Fair prize. In 2016, Dyson made waves in the hair care category with the launch of the Dyson Supersonic™ hair dryer, first unveiled in Japan. This year, they celebrate 25 years of innovation in the country, marking a special milestone in their journey.