InterContinental Hotels & Resorts Unveils Global Brand Evolution

InterContinental Hotels & Resorts is embarking on an exciting new chapter as it announces a comprehensive global brand evolution, unveiled today. As part of IHG Hotels & Resorts’ luxury and lifestyle portfolio, InterContinental is set to redefine the luxury travel experience, striking a harmonious balance between freedom and familiarity. This transformative journey is fueled by the brand’s long-held belief that travel has the power to expand minds and connect cultures, enhanced by cutting-edge technology, innovative design, and the exceptional talents of InterContinental’s diverse team members.

Captivating Modern Luxury Travellers

InterContinental aims to captivate the imaginations of modern luxury travelers by satisfying their desire for knowledge and culturally rich experiences. This holistic evolution includes new offerings and experiences, a fresh brand culture, unique brand differentiators, and a groundbreaking food and beverage and hotel design strategy tailored to the traveler of tomorrow. With InterContinental hotels in the world’s finest cities from Rome to Shanghai, and 93 new hotels and resorts in the pipeline, these concepts will shape the future of InterContinental.

Intentional Flexibility for Modern Lifestyles

Modern travelers lead diverse lives, and InterContinental acknowledges the need for seamless transitions throughout their day. To address this, the brand is committed to helping guests “shape shift” through their day. New initiatives include scientifically backed food and beverage programs aimed at helping guests reduce travel fatigue while ensuring dining options reflect differing guest needs throughout the day. All guests will also receive access to the Timeshifter, a jet lag app that enables travelers to adjust quickly to new time zones. InterContinental is collaborating with neuroscience-based designer Isabelle Sjovall to revolutionize guestroom spaces, enhancing the restorative process needed for travel fatigue and reimagining other versatile physical spaces so they can seamlessly adapt to evolving needs at different times of the day.

Insider Expertise; Unrivaled Knowledge of Culture

Leveraging its properties in 60 countries, InterContinental Hotels & Resorts harnesses its rich history as a pioneer in hospitality. The brand’s colleagues serve as cultural connectors, helping guests embrace and explore cities and local neighborhoods. The concierge, at the heart of cultural exploration, will play an even more significant role. InterContinental will develop innovative Concierge Galleries in hotel lobbies, transforming them into epicenters of unrivaled local, cultural knowledge. Going far beyond the standard concierge desk, these new outposts will more closely resemble a luxury boutique, bringing together interactive displays, library spaces, and informative features, in some cases even art installations or designer pop-ups.

Incredible Occasions; The Very Best Moments in Life

Modern luxury travelers place great value on special moments and celebrations, and InterContinental Hotels & Resorts will further elevate micro-occasions for guests who wish to enjoy life’s milestones, from birthdays to baby showers, through its brand-new Incredible Occasions program. The program will help signpost bookable spaces around the hotel, where groups of guests can enjoy privacy while celebrating memorable moments. Each intimate space will include programming and packages, consisting of amenities and experiences that can be offered.

Cultivated Elegance; A Portfolio of Fascination

InterContinental Hotels & Resorts boasts a diverse portfolio of remarkable properties catering to various travel needs and purposes. The brand evolution focuses on further elevating quality design and timeless style under the umbrella of “Cultivated Elegance.”

This global brand evolution embraces modernity, diversity, and the desire for meaningful experiences, ensuring that guests can continue to explore the world while feeling right at home. With acquisitions and new brand launches, IHG Hotels & Resorts has become a significant player in the luxury & lifestyle segment, offering a unique portfolio that spans over 479 properties in more than 70 countries.