SHISEIDO unveils its global partnership with the Academy Award-winning actor and fashion icon, Anne Hathaway, for the prestigious VITAL PERFECTION skincare series. This collection, fueled by extensive research into the inner potential of your skin, promises age-defying results that every beauty enthusiast craves.
Anne Hathaway’s global appeal stems from her authenticity and timeless elegance. Her dedication to charitable work, including her involvement with the United Nations, reflects a profound inner strength. She’s an inspiring woman who encourages us all to reach our inner potential to create a better world.
SHISEIDO believes that Anne Hathaway perfectly embodies the versatility of the VITAL PERFECTION series, which empowers you to unlock your skin’s greatest potential. She exemplifies the new message of VITAL PERFECTION: “Potential Has No Age,” celebrating the inner beauty enhanced by embracing every stage of life.
Starting in September 2023, Anne Hathaway will bring the empowering message of “Potential Has No Age” to the world, supported by a unique art film directed by the renowned fashion photographer and director duo, Luigi & Iango. This captivating film, featuring Anne Hathaway, pays homage to the power of inner potential using the interplay of light and darkness. It portrays potential as both darkness and light, a radiance that knows no bounds.
The VITAL PERFECTION series was born after decades of research into anti-aging skincare, specifically tailored for Asian skin. It goes beyond traditional anti-aging products, working harmoniously with your skin’s natural processes to nourish and beautify. This collection acts in partnership with your body to unveil your skin’s deepest potential, no matter your age.
VITAL PERFECTION Intensive WrinkleSpot Treatment: Targeted spot treatment featuring rapid Pure Retinol technology. It delivers proven results for smile lines, deep wrinkles, and dark spots in just one week.
VITAL PERFECTION LiftDefine Radiance Serum: A multi-benefit serum that provides quick lifting, firming, and contouring results for a radiant and glowing complexion.
VITAL PERFECTION Uplifting and Firming Cream: Harnessing SHISEIDO ReNeura Technology++, this cream promotes skin regeneration and offers a lifted and brighter look in just one week.
With the VITAL PERFECTION series and the captivating Anne Hathaway as its ambassador, you can embark on a journey to unlock your skin’s timeless beauty potential.
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