Coca-Cola Welcomes Win Metawin as the ASEAN Brand Ambassador for ‘A Recipe for Magic’

Prepare to be enchanted as Coca-Cola proudly introduces Win Metawin, the Asian superstar, actor, and model, as their inaugural ASEAN Brand Ambassador for the captivating campaign, ‘A Recipe for Magic.’ Launched globally in May, this latest brand platform is set to weave a spell of joy around shared meals, celebrating the magical human connections that blossom when people come together at the table.

At the heart of the ‘A Recipe for Magic’ campaign is Coca-Cola’s star ASEAN Brand Ambassador, Win Metawin, whose charisma and charm will drive the campaign to new heights. The primary objective is to kindle people’s desire not only to savor delectable food and beverages but also to create unforgettable, magical moments with loved ones during shared dining experiences.

Renowned as a self-proclaimed food enthusiast, Win Metawin will collaborate closely with Coca-Cola to unveil his very own ‘Recipe for Magic’ to his fans and the broader community. The campaign will encompass various engaging activities, including the release of an online film, exciting social media activations and interactions, as well as a range of media engagements.

‘A Recipe for Magic’ is set to make waves in the Southeast Asian market, as it showcases Win’s infectious charm across eight countries: Thailand, Philippines, Vietnam, Cambodia, Myanmar, Indonesia, Malaysia, and Singapore.

At the heart of this campaign lies Coca-Cola’s overarching brand philosophy of ‘Real Magic,’ grounded in the belief that meal moments, whether everyday gatherings or specially planned occasions, become magical when shared with good company, the right food, and an ice-cold Coca-Cola.

Stay tuned for an enchanting journey with Win Metawin and Coca-Cola, as they sprinkle ‘A Recipe for Magic’ across the ASEAN region and inspire moments of joy and connection through the love of food and Coca-Cola.