SCORE a Mystery Gift from the Levi’s Pop-up Event as it celebrates 150 years!

Levi’s is gearing up for the 150th anniversary celebration of its most iconic design to date, Levi’s 501 jean, with Levi’s 501 Experience. Taking place over one weekend on 20 and 21 May at 72-13, the free interactive pop-up event combines culture, entertainment and retail under one roof.

Designed to honour a true icon and what it means to be an individual, you can look forward to workshops, customisation services, exclusive early access and performances by homegrown DJs.

Everyone’s invited to the party and encouraged to sign up early here to score a mystery gift.

Join the 501 Army

Limited quantities of exclusive Levi’s apparel will be available at Levi’s 501 Experience. You will be able to get your hands on the special anniversary edition capsule collection, which includes the Levi’s 501 Original Banner Pant ($149.90), The Trucker Jacket Banner Trucker ($154.90) and Levi’s 501 Original Rainforest Rigid Selvedge ($214.90), as well as 501 logo tees.

The Levi’s 501 150^th anniversary collection will retail exclusively at the pop-up.

You will receive Levi’s tote bag and enjoy a complimentary customisation service at the Levi’s Tailor Shop with every purchase at Levi’s 501 Experience Retail Shop.

Local Design Talent

For this anniversary, Levi’s taps into the local creative community, commissioning artists including Mr Sabotage, Lovage & Ken, Tell Your Children, Tobyato, FIN Crafted Goods and students from LASALLE College of the Arts to each design a pair of 501 inspired by their own 501 stories.

Each pair of custom 501 will be displayed at Levi’s 501 Experience.

Levi’s Tailor Shop

Choose from a range of special 150th-anniversary patches, or make your mark with custom embroidery and distressing. Those looking for an added touch will want to customise their items with flash designs from Lovage & Ken on 20 May and Tobyato on 21 May.

Purchase any item at Levi’s 501 Experience on 20 and 21 May, or any pair of 501 jeans at select Levi’s stores between 12 to 21 May to enjoy a complimentary customisation service at Levi’s 501 Experience Tailor Shop.

For a hands-on activity, sign up for a denim workshop with FIN Crafted Goods and learn how to repurpose defective jeans into keychains. Taking place on both days from 1 pm to 3 pm and 4 pm to 6 pm, interested consumers can register for a spot at Levi’s 501 Experience pop-up.

The first fifteen participants to register per session will receive a slot and a complimentary Levi’s branded denim repair kit.

Groove to Beat with DJs

Join the one-night-only NewJeans-themed party on 20 May from 6 pm to 10 pm as the brand celebrate Levi’s latest global ambassadors, NewJeans.

With DJ Clammr helming the decks, bop and dance through the night to an upbeat selection of NewJeans and K-pop’s latest hits. On 21 May, nightlife veteran DJ TINC will take to the decks from 4:30 pm to 8:30 pm to close off the festivities on a high.

The “Levi’s 501 Experience” pop-up event will take place from 20 – 21 May from 11 am – 10 pm at 72-13 Mohamed Sultan Rd, Singapore 239007.