8 new LEGO Friends characters of different backgrounds arrive to celebrate diverse friendships in the modern world

The LEGO Group introduces 8 new LEGO Friends Characters over Friendship Playdates. Expect new characters with multiple skin tones, cultures, physical and non-visible disabilities, and neurodiversity, including limb difference, Down Syndrome, anxiety, vitiligo, and a dog with a wheelchair.

In addition, the re-imagined LEGO Friends Universe aims to help children become better friends to themselves and others by providing emotional and social development through play. As part of its storyline, the characters will work to overcome modern challenges that they face, passions, obstacles, and differences, all while trying to create friendships.

A New Range of LEGO Friends Sets and LEGO Friends Video Series

As part of the launch of the new LEGO Friends characters, The LEGO Group has introduced new sets to accompany children in their role-playing adventures. These include indulging in art activities with 41739 Liann’s Room, caring for farm animals with 41730 Autumn’s House, and trying their hand at hairstyling with 41743 Hair Salon.

In addition, children can showcase their design talents with Olly, Liann, and other characters with the 41732 Downtown Flower and Design Stores and delight in delectable treats with Aliya, Liann, and other characters with the 41728 Heartlake Downtown Diner, and meet cute puppies with Autumn and Zac at the 41727 Dog Rescue Center.

Children can also look forward to playing shop with the 41733 Mobile Bubble Tea Shop and creating their own creative stories with the next generation of Heartlake City with 41731 Heartlake International School. The reimagined LEGO Friends Universe also features multiple other sets that offer different role-playing opportunities across a wide variety of passion points for all to explore.

LEGO Friends Video Series

The LEGO Friends Video Series will also return with refreshed storylines created in collaboration with the Geena Davis Institute on Gender in Media. Character narratives will encompass relatable and inclusive difficulties and experiences that children face today, including the realistic ups and downs of friendships.

The new LEGO Friends sets will be available across LEGO Certified Stores, LEGO Official Store on Lazada, Shopee, Amazon, as well as major retailers and department stores in Singapore, while a new LEGO Friends Video Series was recently released.

LEGO Friends BFF Playdate

The LEGO Group invites children to explore the new LEGO Friends universe at the exciting LEGO Friends BFF Playdate at Anchorpoint Shopping Centre from 17 to 18 March from 12pm – 8pm.

Experience a day in the lives of the various new LEGO Friends characters and make new friends by stepping into bedrooms inspired by their passion points and the new LEGO Friends sets. Children will get to enjoy arts and craft activities in Liann’s bedroom, channel their inner chef in Leo’s bedroom, take part in fun games in Nova’s bedroom, and even catch an episode of the new LEGO Friends Launch Special Episode while forming new friendships along the way.

Find out which LEGO Friends character will be your best buddy by taking part in the fun LEGO Friends Characters Quiz and top off the LEGO Friends BFF Playdate by capturing cool snaps with your favourite characters at the LEGO Friends photobooth. Upon completion of all activities, an exclusive LEGO Friends Coin Pouch can be redeemed on-site while stocks last.

 There will be four sessions per day, each session will be 90 minutes and can host 20 children. Slots will be allocated on a first come, first served basis, interested participants may sign up here.