NEX, in collaboration with ISETAN, celebrates the rich deep flavours of autumn by bringing back the iconic ISETAN Momiji Matsuri Fair after a two-year hiatus. Happening from 18 to 30 October, the fair will be held at NEX Atrium Level 1 where you can look forward to various seasonal food flavours from Japan.
The brand upholds their traditional-style appeal while connecting with the younger generation by appealing to their Instagram aesthetics with traditional sweets that elegantly incorporate a mix of colourful fruits and trendy elements.
Their Fruit Mochi Cake is a very popular dumpling set that combines the well-balanced sweetness of specialty red bean paste and fresh seasonal fruits with mascarpone cream (5 sticks for S$25).
If you prefer something easy to eat on-the-go, TOKIO’s Banana Crepe is a delectable bundle of whipped cream and banana, and comes individually packed for your convenience (S$3/pc). These sweet Japanese crepes are Harajuku’s most popular street food, and are sold with various fillings and toppings such as seasonal fruits.
The 57-year-old fruit parlour brand offers the freshest fruits and fruit products, be sure to try their famed Fruit Almond Pudding and Fruit Jello, available in mixed fruits and strawberry versions.
Look out for is KINOKUNIYA’s signature American-style Apple Pie (S$24.90), a long-time bestseller since 1959. The brand’s signature American-style Apple Pie features a generous amount of Japanese apples with a hint of cinnamon, and a pie crust with a crisp texture. Warm it up in the toaster to bring out the robust flavours even more, and enjoy it with your favourite toppings such as vanilla ice cream, fruit or whipped cream.
Enjoy Takoyaki by Nakayama Shokuhin (1 pkt of 6 pcs for S$8) — delicious grilled octopus balls made of wheat flour-based batter and filled with diced octopus from Hakata, Kyushu. Topped with takoyaki sauce, mayonnaise, green laver and dried bonito flakes, this is one of Japan’s best-known street foods that you don’t want to miss out on.
Taste the essence of the sea with Ijima Shoten’s wide array of seafood items, such as octopus, scallops, squid and shellfish. Sweet and full of umami, the characteristic seafood from Kumamoto is served in both braised and deep-fried style (S$8.80 for 100g braised, S$7.80 for 100g deep-fried) – perfect for seafood lovers to indulge in.
Experience a piece of Japanese food culture with classic comfort foods such as Omurice (S$13.80 for one serving) and beef skewers (S$13) from Tekiya.
Savoury fried rice flavoured with ketchup and topped with a thin layer of fluffy omelette, Omurice is a popular favourite amongst children and adults alike. Complemented with soft and juicy beef skewers, these dishes are bound to keep you craving for more.
The 157-year-old Dewatsuru sake brewery located in the southern part of Akita Prefecture boasts a quaintly designed cup sake. Apart from the small capacity which makes it easy for beginners to try sake, the Dewatsuru Junmai Sake Cup (180ml) is available in assorted designs that are perfect to be re-used as drinking glasses (S$13.90 per cup).
The Shio Koji (Salty Fermented Rice) Miso (S$30 for 450g) from Takazawa Jozo is a world-class all-purpose seasoning that goes well with any kind of cuisine. This miso is made from Koshihikari rice and water from Noto with traditional manufacturing methods, resulting in a deep and unique flavour
Make sure to head down to NEX from 18 October to 30 October for a mouthwatering good time at this year’s fair.
Date: 18 – 30 October 2022
Address: NEX Atrium Level 1
Timing:
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