Giant celebrates 2nd anniversary by extending its Lower Prices That Last campaign till 2023

Giant announces its commitment to keeping prices lower for even longer on hundreds of essential products well into 2023, as it celebrates the second-year anniversary of its Lower Prices That Last (LPTL) campaign.

You can save up to 20% on Lower Prices That Last products in comparison to shopping at competitor stores.

With the celebration of its second-year anniversary of the Lower Prices That Last Campaign, Giant is delivering on its promise of keeping lower prices that truly last on everyday essentials, bringing down the retail price on many everyday essentials by an average of 21%.

You can look forward to the expansion of lowered priced items on key essential products across fresh, grocery, personal care and household essentials, as part of its long-term campaign to deliver Lower Prices That Last. It has lowered its prices on well-loved products including:

• Tiger Light Soy Sauce
• New Moon Premium Oyster Sauce
• Heng Guan UHT Coconut Cream
• Oatside Barista Blend / Chocolate Oat Milk
• Milo Refill Pack 400g
• International Roast Coffee
• Genki Forest Sparkling Water (Assorted)
• Arla Whipping Cream
• Dumex Mamil Gold Stage 4
• Dove Bodywash (Assorted)
• Herbal Essences Shampoo/Conditioner Assorted
• Oral B Tooth & Gum Paste
• Oral B Dental Floss
• Meadows Home 3-play Softpack Facial Tissue
• Downy Concentrated Fabric Softener Refills

Top Selling Goods

Based on customer data over the last year, you continue to stock up on specific food essentials and be thrilled to discover that Giant’s attractive prices remain for the following favourites:

1. A mix of popular Leafy Vegetables
2. Indonesian Pork Spare Rib
3. Meadows Home 3 ply Printed Bathroom 10R 250S
4. Seara Frozen Chicken Wing 2kg
5. Chrysanthemum Pom Pom
6. Royal Gala Apple
7. Japanese Variety Vietnam Sweet Potato
8. Lemons
9. Indonesian Minced Pork
10. Carrots

Meadows

DFI’s exclusive brand Meadows has proved to be a resounding success, winning over customers with its amazing quality at incredible prices across the categories of snacks, dairy, fresh and household essentials, becoming DFI’s number one selling snack brand.

To date, Meadows has won over 235 quality awards in 2021 and 2022, including awards from Monde Selection, the longest running and most recognised international institute, and International Taste Institute.

With hundreds of new Meadows products added as part of the second-year anniversary celebrations, you will be delighted to discover healthy new offerings such as its nutritious Meadows Nature’s Heart Nuts and a wide range of wholesome Meadows oats.

Lower Prices That Last

As increasing food and services costs as well as supply and labour constraints heighten around the world add pressure on the food retail market, Giant is continuing to dig deeper to help you get through these challenging times by making daily essentials that you not only love but rely heavily on, affordable for all.

Giant is keeping its promise by extending Lower Prices That Last with unmatched pricing and a firm commitment to keeping its prices lower well into 2023.

In addition to Lower Prices That Last, the supermarket chain also extended its senior citizen discount programme earlier this year, committing to a 3% discount storewide for all seniors on all weekdays.