McDonald’s presents “Always Being There” animated film to show the importance of a parent’s role to their child’s mental health

In support of the Year of Celebrating SG Families (YCF), and in partnership with MSF and FFL, McDonald’s is promoting greater awareness amongst parents on supporting their children’s mental wellness.

In the Singapore Youth Epidemiology and Resilience Study by National University of Singapore (NUS), in collaboration with the Ministry of Education (MOE) and the Institute of Mental Health (IMH), involving 3,336 young people aged 11 to 18 in Singapore, one in three youth in Singapore was found to have internalised mental health symptoms including sadness, anxiety and loneliness.

“Always Being There” – A Family Mental Wellness film

McDonald’s inaugurated its Family Mental Wellness campaign with the unveiling of “Always Being There”, an animated film that aims to create greater awareness on the crucial role parents play as an ‘anchor’ in their children’s lives – while taking a preventive approach – especially in the early years where they may begin to encounter stressors in school or home or in an unfamiliar environment.

The film highlights how a young child may feel emotionally anguished by pressures in school or unfamiliar environments, and face challenges in managing them. By being emotionally present, loving and supportive, his parents encourage him to open up.

Triple P Programme @ McDonald’s

As part of the campaign, McDonald’s will host a series of Positive Parenting Programme (Triple P) seminars at selected McDonald’s restaurants across Singapore, starting at 2 restaurant locations (schedule below) with plans for additional locations in October and November.

• McDonald’s Lot One Shoppers’ Mall
  • 20, 27 July and 10 August (Wednesday)
  • Time: 9:30 AM – 11:30 AM
  • Address: 21 Choa Chu Kang Avenue 4 #01-20 Lot One Shoppers’ Mall S68981
  • Trainer: Fei Yue Community Services
• McDonald’s SAFRA Yishun
  • 20, 27 September and 4 October (Tuesday)
  • Time: 10 AM -11:30 AM
  • Address: 60 Yishun Avenue 4 #01-11 S769027
  • Trainer: AMKFSC Community Services

Each Triple P seminar comprises 3 sessions. Parents are required to attend all 3 sessions.

To date, Triple P has been attended by over 58,000 parents.

You can register for the three-session workshop here.