gamescom asia 2022 will be a semi-physical event allowing you to experience the exhibitions and demo games in-person this October

gamescom asia 2022 is back from 20 – 23 October 2022 after its prelude debut in 2021, continuing the successful hybrid model with a larger-scaled physical Trade Zone, Conference, and a physical Entertainment Zone for the first time.

Online segments will still be made available to serve a worldwide audience.

gamescom asia 2021 photo

Entertainment Zone

You will finally get to experience the consumer exhibition and demo games in-person this October at gamescom asia’s Entertainment Zone. The scale of activities such as live shows, meet & greets with creators as well as cosplay contests are in the works, depending on the prevailing local COVID-19 event guidelines.

Mainstay highlight shows PRIMETIME and STUDIO will return in the form of free online live shows broadcast on several channels to keep the global audience entertained. In particular, PRIMETIME will be held on 19 October as a pre-event online teaser ahead of the main event days from 20 to 23 October 2022.

Companies interested in valuable and direct engagement with the Asian market can choose to roll forward their announcements, previews, holiday releases or game updates at gamescom asia and book participation here.

Trade Zone and Conference

gamescom asia 2021 photo

gamescom asia’s Trade Zone will accept a bigger international turnout as travel restrictions to Singapore have eased significantly. You can expect to see a mix of country pavilions – from AAA to indies – representation from all levels of the industry, attend exhibitor talks and talent drives, arrange face-to-face business meetings, and try out the Entertainment Zone ahead of the opening to public visitors.

On the conference end, this year’s agenda covers a diverse set of topics ranging from game development across platforms, to marketing, production management, emerging technologies, and more. There will also be a face-to-face speed dating pitch activity between developers, publishers, and investors.

gamescom asia will continue to provide a virtual platform for all trade delegates to stay closely connected and maintain a broadened, borderless network. You will be able to set up their meetings leading up to the event and watch content on-demand post-gamescom asia.

gamescom 2022 Agenda (at a glance)

The relaxation of COVID-19 safe management measures last month also means Singapore has reopened its borders quarantine-free from 1 April to all fully vaccinated travellers, no longer requiring designated travel lanes with selected countries.

With the easing of event and entertainment measures to allow for live performances and the organising of social functions alongside the event, gamescom asia expects to see an influx of visitors from around the world convene in Singapore this 20 – 23 October 2022.

Applications to exhibit in both Trade and Entertainment Zone are already open. Early bird booth rates are available until 13 May. Conference registration and public visitor ticket details will be announced in coming months.

Irone Kim

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