With quarantine-free travel for fully vaccinated citizens from Singapore to Australia commencing from 21 November, Tourism Australia is kicking off a new campaign to encourage Singaporeans to explore Australia.
The Yours to Explore campaign will remind Singaporeans of all the incredible experiences and destinations that await them in Australia for their next holiday.
Tourism Australia Managing Director Phillipa Harrison said Singaporeans who take advantage of the new quarantine-free travel arrangements from 21 November will be amongst some of the first international travellers able to holiday in Australia once again.
The new $4 million campaign will start in Singapore on 19 November and is scheduled to run until June 2022 across TV, out-of-home, cinema, online, print, radio and social media, and will be supported by a range of PR and partner activities.
All marketing activity will be amplified via partnerships with airlines, State and Territory Tourism Organisations and key distribution partners in the Singapore market. Tourism Australia is working with a range of key distribution partners to maximise opportunities to drive bookings and recovery for Australia’s hard-hit tourism economy.
Partners include Chan Brothers, UOB Travel, Dynasty Travel and CheapTickets.sg who will provide tactical offers aimed at stimulating travel to Australia from Singapore. Tourism Australia is also partnering with Klook.com to offer Singaporeans a range of amazing travel experiences they can book before or during their trip in Australia.
Tourism Australia is also partnering with Singapore Airlines and Qantas to support the recovery of the airline industry and recommence services into Australia in the coming months.
Check out the special campaign deals and packages here.
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