Sony Alpha Creators 4.0 Contest – Submit your best “Our World In Colour” shots and win a prize of up to S$3,000!

Sony’s highly anticipated annual Alpha Creators contest is back for its fourth edition this year, with the theme, “Our World In Colour”.

Boasting both a photo and video contest for the very first time, content creators are being invited to capture and celebrate the beauty and vibrancy of Singapore, especially after a year of extraordinary change in 2020.

The contest will be judged by four key opinion leaders across both the photography and videography industries.

Photography Category Judges

Videography Category Judges

How to Participate

From 20 August – 26 September 2021 (11:59pm SGT), participants must submit their entry – comprising of a single photo or a series of up to five (5) images pertaining to the theme; or a video no longer than one minute, with a caption explaining how the colour scheme captured inspires their creativity.

The entry must be submitted on Instagram, using the dedicated hashtag #SonyWorldInColour and tagging @SonySingapore.

Participants must also follow @SonySingapore and make their Instagram accounts public in order to qualify.

Four semi-finalists – two each from the photography and videography categories – will be selected to enter Phase 2 of the contest.

Photography semi-finalists will go head-to-head to produce a one-of-a-kind photo series, whilst the videography semi-finalists will be challenged to create one final outstanding video.

The grand prize winners for each category will be crowned on 27 October 2021, and 10 honourable mention submissions will be featured on its digital gallery the same day.

Photography Category Prize

• 1x Grand Prize Winner – SGD$2,000 Cash Prize, SGD$1,000 Sony Store Online Credits
• 1x Runner Up – SGD$1,000 Cash Prize, SGD$1,000 Sony Store Online Credits
• 5x Honourable Mentions – SGD$200 Sony Store Online Credits each and be featured in our digital gallery

Videography Category Prize

• 1x Grand Prize Winner – SGD$2,000 Cash Prize, SGD$1,000 Sony Store Online Credits
• 1x Runner Up – SGD$1,000 Cash Prize, SGD$1,000 Sony Store Online Credits
• 5x Honourable Mentions – SGD$200 Sony Store Online Credits each and be featured in our digital gallery

Sony has empowered tools and solutions that enhance and enrich content creation across all levels, with industry leading innovations including the A7 III and Sony Alpha 7C. The A7 III provides outstanding imaging capability and high-speed performance contained in a compact body.

The A7C is the world’s smallest and lightest full-frame body, combining Sony’s full-frame image quality, advanced AF capabilities and versatile video shooting functions.