Auntie Anne’s Celebrates 25 Years – say hello to limited-time flavours, locally designed merchandise, and a chance to learn how to bake the iconic Soft Pretzels!

A family favourite since 1996, Auntie Anne’s marks its 25 years of handcrafted pretzels this year, with a slew of activities this August and September; including new limited-time flavours and a Soft Pretzels Baking Workshop for loyal and new fans alike to rediscover freshly-baked soft pretzels that we once knew from yesteryear.

Having made its first local appearance in 1996 with the first – and still operating – Auntie Anne’s store at Parkway Parade, the pretzel chain was one of the first F&B businesses with open-concept kiosks that fascinated generations of passers-by.

Today, Auntie Anne’s has expanded to eight existing stores islandwide.

25th Anniversary and Birthday Pretzel Nuggets Specials

Beginning the brand’s exciting 25th anniversary celebrations, Auntie Anne’s is set to release a new and limited-time addition to its menu: the Auntie Anne’s Birthday Pretzel Nuggets, which will be available for purchase online and in-store from 2:00pm during this festive period of 17 August – 10 October 2021 only.

Festivities of Auntie Anne’s 25th Anniversary awaits as fans can reminisce on the simple pleasures that come with every bite of the Birthday Pretzel Nuggets.

With a myriad of delectable pretzel offerings, Auntie Anne’s will also be having a limited-time promotion of its Birthday Pretzel Sets and 25th Anniversary Celebration Set. Each Set will also come with collectible Auntie Anne’s merchandise – a Pretzel plushie keychain and/or a canvas tote bag.

Available from 17 August in-store and online for a limited-time only, fans will not want to miss these exclusive collectibles while indulging in the simple joys of Auntie Anne’s pretzels.

In addition to the Birthday Pretzel Nuggets and a choice from the Top 3 Pretzels (Cinnamon Sugar, Almond Crunch and Parmesan Cheese), the Birthday Pretzel Set A will include one Pretzel Plushie while the Birthday Pretzel Set B will include one Auntie Anne’s tote bag. Each set will retail at $10.30 and $14.00 respectively.

Fans can also opt for Auntie Anne’s 25th Anniversary Celebration Set for that added-value, with each set retailing for $25.00 and includes the Birthday Pretzel Nuggets, the Top 3 Pretzels, one Cheese Dog, one Chocolate Almond Bites, as well as one Pretzel plushie and collectible tote bag.

Exclusive Soft Pretzel Workshop

Auntie Anne’s will be hosting eight exclusive Soft Pretzel Baking Workshop sessions in September for fans to bond over their love for soft buttery pretzels while learning insider tips to get the perfect twist of Auntie Anne’s pretzels right.

Attendees will be guided by second-generation owner of Auntie Anne’s Singapore to bake and bring home three soft pretzels and/or pretzel nuggets with toppings of their choosing.

From 17 August, head over here and click ‘Order’ to be prompted to Auntie Anne’s online web ordering form to purchase tickets. Limited slots will be available, with each ticket priced at $15.00 per person.

Fans can also join Auntie Anne’s ‘Pretzel Hearts’ Loyalty Programme to not miss out on any special deals as well as collect e-loyalty points to redeem free Pretzels. Registration is free and can be made online, with every new member to receive a 1-for-1 voucher with their first Pretzel purchase.

‘Hearts for Knots’ Pretzel Donation Campaign

Auntie Anne’s will also be launching a pretzel donation campaign, Hearts for Knots’ Pretzel Donation, where members of the brand’s loyalty programme can donate their e-loyalty points to provide complimentary pretzels to healthcare frontliners of Singapore General Hospital and Khoo Teck Phuat Hospital, as well as to beneficiaries from SHINE, The Salvation Army and the Willing Hearts from 17 August 2021.

With a goal to contribute 2,500 pretzels over 2 months, the campaign will also be utilising a lower rate conversion of 25 Hearts for 1 Pretzel – with the usual conversion being 40 Hearts for each Pretzel redemption. New customers can also join in the campaign just by signing up to be a Hearts Rewards member.