Tripadvisor’s new membership program opens more savings and perks to both travellers and hotels; Free For Hotels, $99 annual membership fee for travellers

Tripadvisor announces that hotels and B&Bs can expand their visibility and reach to a ready-to-book, high spend traveler audience by participating directly in Tripadvisor Plus, a new membership program for travelers.

The program is free for hotels to join, with no upfront costs and zero commission rates.

For travellers, Tripadvisor Plus offers the ability to up-level their travel by unlocking insider savings, personal service, benefits and perks (such as a free bottle of wine upon check-in, room upgrades when available or spa credits), all available for an annual membership fee of USD 99.

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Tripadvisor Plus offers an innovative alternative to the traditional online model of room distribution for hotels. Rather than spend as much as 30% per booking on commission fees, hotels can now significantly reduce their third-party costs and pass on some of those savings to their guests via discounts and perks.

Tripadvisor Plus accommodations receive special badging and enhanced placement within the Best Value sort order reflective of the strength of their offering to travelers.

Discounted room rates available via Tripadvisor Plus can only be viewed by Tripadvisor members and can only be booked by Tripadvisor Plus subscribers, ensuring those rates are not widely available on the open internet, thereby preserving a hotel’s rate integrity.

Furthermore, by participating directly in the program, Tripadvisor Plus hotels get full access to all of the customer information from each reservation.

Tripadvisor Plus offers an innovative new channel through which to do just that, unlocking a host of benefits that help hotels attract ready-to-book guests: