M1 unveils new brand identity with made-to-measure offerings and an enhanced customer experience

M1 Limited (M1) unveils a refreshed brand identity, supported by a full digital transformation. This marks the rebirth of M1 with a reinvigorated goal to become Singapore’s first digital network operator and transform the way customers engage with M1.

As part of the brand refresh, M1 is also launching the ‘Be’ campaign which will be rolling out in the next three months promising exciting activities.

Made-to-measure offerings

The new M1 made-to-measure Bespoke mobile plans – Bespoke Flexi, Bespoke Contract and Bespoke SIM – can be customised in just three simple steps to fit every user’s individual needs.

Starting from just $15.95, these made-to-measure Bespoke mobile plans will allow M1 users to have more flexibility than ever, with a choice to adjust the upfront payment amount, set balance payment period for up to 36 months as well as select the data bundle and voice minutes that they need.

In addition, customers under the Bespoke Flexi and SIM plans, can also adjust their base plan as often as once a month for free.

Customers can go on to M1’s online shop to kickstart this whole new experience and build your own Bespoke plan today. 

Enhanced in-store digital experience

Enhancing its in store experience, the refreshed M1 Shop will offer an interactive store layout and in-store virtual ambassador, Megan, to engage walk-in customers and provide assistance with personalised recommendations.

The new interactive lifestyle My M1+ app not only allows customers to manage their plans, it also enables customers to self-serve with a few clicks.

Supported by a full digital transformation, customers will also be able to tap on M1’s data analytics to gain access to real time insights to their bill and usage across device purchases, select relevant value-added services, explore exciting lifestyle options and more through the My M1+ app.

M1 Digital Platform

M1’s digital transformation is enabled by its future-proof new technology stack which is able to integrate all aspects of its systems onto one digital platform. The new platform’s capabilities include: 

• Cloud-native applications – Optimise resources and improve business sustainability through cloud adoption with top tier cloud partners
• Data analytics for actionable insights – Streamlines over 200 databases onto a single data lake, which enables real-time data analytics and provides actionable insights to better serve customers from a single source of truth
• Automation and self-serve for efficiency – Customer facing touchpoints on the digital platform will be automated, offering better integration with partners to enable an enhanced and efficient digital experience for customers
• Hyper-personalisation services – Ability to personalise products, services and business solutions more rapidly and accurately, catering to customers’ specific needs

This transformation is part of a two-year-long journey that saw M1, working closely with its key shareholder, Keppel Corporation (Keppel), to digitally overhaul all M1’s processes and offerings, with a customer-first approach.