Celebrate Prosperity, Cheers Together with Carlsberg for a Fiery, Gold OXpicious Year Ahead

Wishing beer lovers a prosperous and better times ahead, Carlsberg launched its Chinese New Year campaign themed ‘Celebrate Prosperity, Cheers Together’ in celebration of the Year of the Golden Ox. Carlsberg is upping the festivities with auspicious hues of flaming red and fiery gold, stemming from Carlsberg Danish Pilsner cans and bottles, which features the Golden Ox to symbolise resilience and persistence as we welcome a better year ahead.

Mr Olivier Dubost, Managing Director, Carlsberg Singapore, says, “The new year brings about new beginnings and renewed moments of betterment. We are grateful to beer lovers in Singapore for their unwavering support for Carlsberg in 2020. Ushering in the Lunar New Year, we want to raise a glass to toast the auspicious year ahead with our refreshing can or bottle of Carlsberg beer as we move boldly into the new year. For prosperity and good luck this festive season, we have released our Carlsberg Danish Pilsner in a limited-edition bright red and gold packaging for your enjoyment amid the festivities”.

Double your wealth this festive season when you purchase Carlsberg Lunar New Year cans and bottles! From now until 20 February 2021, stand a chance to win up to $500,000 with these exciting series of promotional activities island-wide:

“We can’t think of a better way to celebrate Lunar New Year with loved ones than with Carlsberg beers. We have also specially crafted a series of exciting activities and promotions to help fans of Probably the Best Beer in the World celebrate better beer moments, and bask in the merriment of the season to welcome an OXpicious 2021.” Added Mr Dubost.

Stock up for your upcoming Lunar New Year festivities with Carlsberg’s range of beers at major hyper and supermarkets, convenience stores and online via all major e-retailers, and participating coffee shops and hawker centres islandwide.

Consumers are encouraged to celebrate responsibly by not drinking and driving, as well as abiding by social distancing measures as advised by the authorities while enjoying their beers.