Qatar Airways launches a new Augmented Reality (AR) experience that allows customers to play an innovative football game where they must ‘Blink to Score.’
This immersive feature lets the player interact through a virtual experience on Facebook. By connecting reality and the virtual world, fans will now be able to playfully engage with the Qatar Airways brand.
The airline has set another precedent, becoming the first regional carrier to leverage the newly launched Facebook AR ads format, enabling consumers to play the AR game directly from Facebook’s newsfeed, without having to install additional applications.
Qatar Airways also launches a creative campaign with football legend Xavi playing the AR game, delivering the first of its kind experience on the Facebook app to millions of football fans across the world.
AR games have now been linked with Facebook ads, by incorporating call-to-actions within the AR experience. Customers can go seamlessly between engaging with the Qatar Airways brand to learning more about packages to attend the FIFA Club World Cup Qatar 2019TM.
As part of the Make Qatar Your Goal campaign, the airline announced exciting flight offers on Economy and Business Class tickets as well as packages from the world to Doha.
Qatar Airways invites its customers to book flights to see the stars of world football in action at the FIFA Club World Cup Qatar 2019 between 11 and 21 December.
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