The new Apple Watch Series 5 is here debuting an Always-On Retina, so it’s easy to see the time and other important information, without raising or tapping the display. New location features, from a built-in compass to current elevation, help users better navigate their day, while international emergency calling allows customers to call emergency services directly from Apple Watch in over 150 countries, even without iPhone nearby.

Apple Watch Series 5 is available in a wider range of materials, including aluminium, stainless steel, ceramic and all-new titanium. Combined with the power of watchOS 6, users are empowered to take charge of their health and fitness with new features like Cycle Tracking, the Noise app and Activity Trends.

Always-On Retina Display

Apple Watch Series 5 features an innovative new display that allows the time and important information to remain visible at all times.

Each watch face has been optimised for the new display and to preserve battery life, the screen dims when a user’s wrist is down and returns to full brightness with a raise or a tap. Several advanced technologies work together to deliver this new feature, including the industry’s only low-temperature polysilicon and oxide display (LTPO), ultra-low power display driver, efficient power management integrated circuit and new ambient light sensor.

This combination of hardware innovation and incredible software design allows Apple Watch Series 5 to offer all-day 18-hour battery life.

Navigation

Apple Watch Series 5 provides customers with greater navigation tools to use throughout the day. The new built-in compass and updated Maps app allow users to see which way they are facing. With Apple Watch Series 5, customers can use the new Compass app to see the heading, incline, latitude, longitude and current elevation. Users can even add one of three new Compass complications to their watch face to see direction at a glance.

International Emergency Calling

Users with cellular models of Apple Watch Series 5 can now complete international calls to emergency services, regardless of where the device was originally purchased or if the cellular plan has been activated.

International emergency calling also works with fall detection, if enabled, to automatically place an emergency call if Apple Watch senses the user has taken a hard fall and remains motionless for about a minute.

watchOS 6

Additional health and fitness features come with watchOS 6, including the new Cycle Tracking app, which gives customers the ability to log important information related to their menstrual cycles and see predicted timing for their next period and fertile windows using the convenience of Apple Watch.

The Noise app helps users understand the ambient sound levels in environments such as concerts and sporting events that could negatively impact hearing, and Activity Trends on iPhone provides a long-term view of their activity patterns to help them understand their progress.

watchOS 6 also brings dynamic new watch faces, including Meridian, Modular Compact and Solar Dial, which can be easily customised for quicker access to favourite apps.

Apple Watch Lineup

Apple is introducing a new case material made of titanium, a prized material in watchmaking that has superb strength-to-weight ratio and is lighter than stainless steel. Available in two beautiful brushed finishes:

• Natural Titanium – has a custom-engineered surface which helps maintain its colour and resist staining
• Black Titanium – achieves deep colour from a diamond-like coating (DLC)

Classic styles like the stainless steel case in gold, silver and space black remain, while the aluminium case in silver, gold and space grey is now made for the first time from 100 per cent recycled 7000 series aluminium.

This fall, the highly scratch-resistant and beautiful white ceramic case is also available, along with a new sport loop and a wide range of great new band colours, which work with any generation of Apple Watch.

Apple Watch Nike features a new watch face inspired by the classic Nike Windrunner jacket design, accompanied by new colours of the Nike Sport Band and reflective Nike Sport Loop.

Apple Watch Hermès introduces several new styles, including an update to last fall’s popular colour block band, now in a new Della Cavalleria print, and an all-black version with an exclusive Hermès gradient watch face.

Pricing and Availability

Available to order today from the Apple website and in the Apple Store app.

• Apple Watch Series 5 (GPS) – S$599
• Apple Watch Series 5 (GPS + Cellular) – S$749
• Apple Watch Series 3 (GPS)- S$299
• Apple Watch Series 3 (GPS + Cellular) – S$449.

Apple Watch Nike is available beginning 4 October in the US, Puerto Rico and more than 51 other countries and regions while the Apple Watch Hermès is available 20 September in the US and more than 14 other countries and regions. watchOS 6 will be available for Apple Watch Series 3 and later on 19 September and for Apple Watch Series 1 and 2 later this fall.

Customers can get up to two years of technical support and accidental damage coverage with AppleCare+. Apple Watch customers will be offered free Personal Setup, in-store or online,7 to help set up and personalise their new Apple Watch with calendars, notifications, apps and more.