Shopee conducted the Shopee Men’s Online Shopping Behaviour Survey 2019 (3,182 Singaporean male Shopee users), which polled local male users about their online buying habits. The survey revealed that men are increasingly embracing technology for shopping, with almost 70% of the men polled indicating that they shop online more than they did last year.
In line with the data and survey findings, Shopee launches Shopee Men Sale in Singapore, a one-stop collection that will feature a curation of top brands, products and deals tailored specifically for men. It will be easily accessible via a dedicated homepage button.
Shopee Men Sale kicks off starting today which culminates with the Super Men Sale on 10 April. The campaign will offer male shoppers a wide variety of bestsellers across different categories, favourites on Lowest Price Guaranteed, upsized Flash Deals, games and vouchers.
The campaign will feature five themed days covering gaming, sports & fitness, tech, and fashion:
The kick-off campaign will also feature a variety of innovative gaming elements designed to enhance the shopping experience, including games like Shopee Quiz, $1 Game, and Choose The Winner.
For more info about the Shopee Men’s Online Shopping Behaviour Survey 2019, here’s the infographic:
For more information about Shopee, please visit here. Download the Shopee app for free on Apple Store or Google Play.
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