Shopee conducted the Shopee Men’s Online Shopping Behaviour Survey 2019 (3,182 Singaporean male Shopee users), which polled local male users about their online buying habits. The survey revealed that men are increasingly embracing technology for shopping, with almost 70% of the men polled indicating that they shop online more than they did last year.
In line with the data and survey findings, Shopee launches Shopee Men Sale in Singapore, a one-stop collection that will feature a curation of top brands, products and deals tailored specifically for men. It will be easily accessible via a dedicated homepage button.
Shopee Men Sale kicks off starting today which culminates with the Super Men Sale on 10 April. The campaign will offer male shoppers a wide variety of bestsellers across different categories, favourites on Lowest Price Guaranteed, upsized Flash Deals, games and vouchers.
The campaign will feature five themed days covering gaming, sports & fitness, tech, and fashion:
- Gaming Sale (2 – 3 April) – A showcase of gaming essentials at great prices from brands like Logitech & Qisahn. Look out for the Final Boss, where gaming favourites will be released throughout the day at great discounts, together with Double Your Loot, a chance for users to receive more vouchers.
- Sports & Fitness Sale (4 – 5 April) – With discounted sports and fitness gear from brands like TYR and AIBI. Catch the Flash Sale Relay which will feature attractive deals from popular sports brands throughout the day.
- Techie Sale (6 – 7 April) – Get the hottest and latest tech from top brands like Dell & Philips. Don’t miss the limited Time-Shared Vouchers that will be released at specific times and redeem them throughout the day. Grab as many friends as you can to share the day’s Facebook post and unlock an even more attractive King Voucher.
- Men’s Fashion Sale (8 – 9 April) – featuring stylish threads from top brands like FILA, T.M. Lewin, Levis, and Dockers. Be on the lookout for Style Drops for some of the hottest styles, and 50% Off 500 Styles from popular men’s fashion brands
The kick-off campaign will also feature a variety of innovative gaming elements designed to enhance the shopping experience, including games like Shopee Quiz, $1 Game, and Choose The Winner.
For more info about the Shopee Men’s Online Shopping Behaviour Survey 2019, here’s the infographic:
For more information about Shopee, please visit here. Download the Shopee app for free on Apple Store or Google Play.
