Photo via instagram.com/victoriacheng
Grab and Tinder users can look forward to spend a day with their favourite social media personalities, in a partnership between the ride hailing company and social app.
On Friday (19 May), Ben Tang, Brandon Teo, Brenda Ng, Cheryl Tay, Chloe Choo, Victoria Cheng and Yang Jiamin will be using GrabShare, a car-pooling service launched by Grab, to meet passengers.
At the end of the day, each personality will select one passenger to spend a fun day with.
Cheryl Goh, Grab’s vice president for Marketing, said: “Many of us are creatures of habit – hanging out with the same circle of friends and visiting the same places. Unknowingly, we have created our own little ecosystems. Our carpool service, GrabShare, lets passengers share a ride and the fare and meet new people in the process. This partnership with Tinder is a fun and light-hearted way to encourage more people to carpool and potentially meet social media personalities on their next Grab ride.”
David Wyler, VP of global partnerships at Tinder, said: “Tinder is a platform for meeting new people. Our simple user interface makes it easy to meet people anywhere. We wanted to provide an opportunity for our users to connect with some of their favourite social media stars and still get to their next meeting on time. Grab is the perfect partner to make this happen.”
How it works
On Friday (19 May), Grab and Tinder’s New Places, New Faces activation will have selected social media personalities each roving in a GrabShare ride and picking up passengers starting from 11am to 4pm.
Passengers can take this opportunity to get to know these personalities while riding to their destination of choice.
At the end of it, each personality will select a passenger he or she would like to get to know better.
Tinder and Grab will then arrange a day-out for them to explore a new experience together, depending on their interests.
The rides will be filmed, and the most interesting and fun moments will be captured on video and shared on the Grab Facebook page.
Get to Know Singapore’s Social Media Personalities
Book a ride on Friday (19 May) via Grab and Tinder New Faces, New Places icon within the Grab app for a chance to ride with one of Singapore’s social media personalities,.
Find out more about these personalities, because you might just be sharing a ride with them.
Ben Tang (@bentanggg)
Ben is a simple guy who has seen and experienced some of the biggest of things in life, but believes that it’s the little things that shine through simplicity that really makes his day. To Ben, a good conversation is far better than a ‘perfect situation’. And a perfect person is not someone you meet on the first date, but is someone you decide to commit to…because she’s worth it.
Brandon Teo (@brandyontherock)
Brandon loves adventure and has recently travelled to a number of countries in Europe. He enjoys the thrill of meeting new people and sharing experiences with each other. He believes that some people may even meet their other halves as they explore the world.
Brenda Ng (@brenwho)
A social science graduate and social media enthusiast, Brenda’s social media platforms are channels for documenting her way of life, mainly her fashion related visuals, the occasional product reviews and daily life in a nutshell.
Coming a long way from taking pictures with an iPhone 4 to currently a Canon DSLR, social media has given Brenda the opportunity to pick up new hobbies such as photography, editing and writing and at the same time, connecting her to like-minded individuals whom she now calls friends.
Cheryl Tay (@cheryltays)
First establishing herself in the world of cars and motorsports, sports and fitness personality Cheryl Tay believes strongly in body positivity and hence founded body image movement Rock The Naked Truth. Always looking for new challenges in life too, Cheryl is currently training for Ironman 70.3 triathlons. She also enjoys extreme sports such as bungee jumping and skydiving.
Chloe Choo (@chloeandchoo)
5 things about Chloe:
Victoria Cheng (@victoriacheng)
Victoria grew up in New York, but her career began in the Food & Beverage industry in Hong Kong. Victoria was then given the opportunity to move to Singapore, joining one of Singapore’s highly regarded food magazines. These days, Victoria finds herself hopping from city to city, working on personal food related projects. The work over the years have come to include guidebooks, food television and feature articles for numerous publications in the United States, Singapore and Hong Kong.
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