Today, the LEGO Group is continuing a mission to help parents nurture creativity – and invest quality ‘play time’ with their children – with #LEGOBuildAmazing.
As the brand with a vehement spirit of building at its core, it strives to build belief in creativity and its immense potential for impacting the future. By taking what kids built as a blueprint, LEGO brought their imagination to life so as to build what’s most important – the belief of parents in the vast future potential of creative play.
Nothing is as satisfying as seeing the awe and wonder in the kids’ eyes. Creativity simply gives your kid the edge in the future.
So join the LEGO Group today in building amazing kids and celebrating the wonders of their creativity.
Stay tuned to their Facebook page for more exciting line-ups of the Build Amazing campaign or join the conversation at #LEGOBuildAmazing.
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