David Beckham welcomes guests to Haig Club Shanghai

Designed to be different, Haig Club Single Grain Scotch Whisky seeks to redefine the way people come together to enjoy and savour Scotch in style. Last night in the vibrant metropolis of Shanghai, Haig Club partners David Beckham and Simon Fuller to host an extraordinary evening, bringing together global industry leaders in fashion, food and drink, music and entertainment.

Haig Club Shanghai is the third in a series of events that have taken place in iconic cities, handpicked for their unique style, nightlife and culture. Set across two floors of a stunning structure just off the famous Bund area, Haig Club Shanghai guests enjoyed simple signature serves and unique concoctions designed by Global Haig Club Brand Ambassador, Ewan Gunn, while savouring a fleet of dishes from one of China’s forerunning chefs Steven Liu, with the evening culminating in the event’s Skyline Bar and its sensational views of the magnificent city lights.

“It’s amazing to see our shared vision of bringing a modern and stylish new Scotch Whisky to people all over the world. To be able to return to Shanghai since I launched Haig Club here in China a little over a year ago is incredible.” Shared David Beckham.

About Haig Club

Haig Club is a new Single Grain Scotch Whisky from Diageo produced in partnership with global icon David Beckham and entrepreneur Simon Fuller. Haig Club is as much built on tradition and heritage as it is a Scotch Whisky designed for our modern world.

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

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