Categories: booksintellectual

Book Review: Yoshio Yoshimoto (吉本佳生)’s 大杯星巴克比较划算

The book cover

If you love books that apply economics theories to real life social situations like Freakonomics and The Undercover Economist, you will definitely enjoy reading Yoshio Yoshimoto (吉本佳生)’s 大杯星巴克比较划算 (literally translated as “The Bigger Cup of Starbuck’s is More Worthwhile”).

I bought the Taiwanese translated version a year or so back when I was traveling in Taipei and finished reading the book in less than a week.

From the book, I learned the economics reason behind why a bigger cup of Starbuck’s coffee cost much less than a smaller cup if you work out the cost per millilitre – it’s because the coffee constitutes just a small percentage of the price you paid for your cup of Starbuck’s; bulk of the cost is attributed to rental, labour and other factors.

I also learned that sometimes when you see stuff being sold at Japanese 100 Yen shops or other similar budget chains at a cheaper price than your usual supermarkets, you need to check the volume of the product. Brands sometime package and supply products to such shops in slightly lower grams at a lower price, barely discernible to the common shopper.

Most interestingly, have you ever wonder why insurance and telco plans are always so complicated and convoluted? That’s because they were deliberate made to be so to confuse the lay consumer into signing for up add-on services that we do not need.

I find the book an interesting read on how businesses make use of crafty tricks, guided by economics principles to get the common consumer to part with more cash than necessarily when buying something.

This book is worth checking out for penny-conscious consumers who do not want to be at the losing end of the stick in any transaction. It should be available at major book stores in Singapore with a wide selection of Chinese books like Kinokuniya and Page One. 🙂

Technorati Tags: Yoshio Yoshimoto (吉本佳生)’s 大杯星巴克比较划算, Yoshio Yoshimoto, 吉本佳生, 大杯星巴克比较划算, bigger starbuck’s coffee, the undercover economist, freakonomics, japanese freakonomics, taiwanese japanese book, japanese economics book

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

View Comments

Recent Posts

Affordable Art Fair Singapore Celebrates 15 Years with Record-Breaking Success

The 15th edition of Affordable Art Fair Singapore wrapped up in spectacular fashion, marking a…

12 hours ago

Starbucks Celebrates a Magical Holiday Season with Wicked-Inspired Merchandise, Festive Collections, and Gourmet Treats

This holiday season, Starbucks invites fans into a world of wonder with a dazzling lineup…

15 hours ago

LIXIL Takes Bold Steps in Sanitation Innovation Ahead of World Toilet Day 2024

As part of World Toilet Day 2024 celebration, LIXIL is proud to spotlight its significant…

18 hours ago

Marriott International Celebrates 100th Property in Japan with the Opening of Four Points Flex by Sheraton Osaka Umeda

Marriott International has reached a remarkable milestone in Japan with the grand opening of its…

20 hours ago

Live the Dream with Sirru Fen Fushi’s ‘Millionaire for a Month’ Giveaway – One of the Largest Giveaways in Maldives History

Sirru Fen Fushi – Private Lagoon Resort, nestled in the stunning Shaviyani Atoll and a…

22 hours ago

Wisma Atria Presents “Sending Christmas Magic” with Festive Decor and Exciting New Tenants for the Holiday Season

Wisma Atria is spreading the holiday spirit with a whimsical “Sending Christmas Magic” theme, featuring…

2 days ago