SMRT’s Real Mission Statement

SMRT advertising fail

I saw this SMRT signboard today at a MRT station. It suddenly became crystal clear to me why my buses and trains are always late and crowded.

We had it wrong all these while. It does not matter how slowly you go so long as you do not stop”.

No wonder.

I always thought there was more to their “Moving People, Enhancing Lives”. Now we know speed does not really matter…

What a befitting quote from our dear old Confucius for SMRT to endorse. 🙂

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alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

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