SMRT’s Real Mission Statement

SMRT advertising failSMRT advertising fail
SMRT advertising fail

I saw this SMRT signboard today at a MRT station. It suddenly became crystal clear to me why my buses and trains are always late and crowded.

We had it wrong all these while. It does not matter how slowly you go so long as you do not stop”.

No wonder.

I always thought there was more to their “Moving People, Enhancing Lives”. Now we know speed does not really matter…

What a befitting quote from our dear old Confucius for SMRT to endorse. 🙂

Technorati Tags: It does not matter how slowly you go so long as you do not stop, confucius, smrt, smrt confucius quote, smrt moving people enhancing lives, smrt advertising fail, smrt new tagline, smrt tagline, smrt mission statement, smrt real mission statement, smrt bad advertising, smrt funny advertising

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

View Comments

Recent Posts

Leica Unveils Revamped ION Orchard Store to Mark 100 Years of Innovation

In celebration of a century of optical excellence, Leica has officially unveiled its newly reimagined…

2 hours ago

Singapore Launches Inaugural Chinese Opera Festival 2025 with Five Dialect Troupes

A new cultural milestone is on the horizon as the Singapore Chinese Cultural Centre (SCCC)…

5 hours ago

Vingroup and Gulf States Pursue Sustainability-Led Growth as Legacy Powerhouses Reinvent

Vietnam’s Vingroup and Gulf states are both rewriting their growth playbooks through state-led sustainability drives,…

16 hours ago

Leica Celebrates 100 Years of Leica I with Exclusive BE@RBRICK x Royal Selangor Collaboration

Leica marks a century of photographic innovation with a striking new collectible: the Leica BE@RBRICK…

16 hours ago

EKOUAER Debuts in Monaco as Exclusive VIP Gifting Partner on Titania Yacht

MONTE CARLO, MONACO - Media OutReach Newswire - 6 June 2025 - During the 2025…

19 hours ago