MyPaper 《我报》 is now in BOTH English and Mandarin

MyPaper 《我报》 have been relaunched again today with a brand new look. The bilingual free sheet used to carry content mainly in Mandarin with some translations in English. Now, it is divided into two portions – English from the front and Mandarin from the back.

Check out the new cover:

As reported in the Straits Times:

The English section’s 25-member staff will be headed by former Life! deputy editor Yeow Kai Chai, 39. Straits Times deputy editor Felix Soh is the consulting editor.

Mr Yeow said the mixed crew served as ‘a good yardstick’ in pitching the product correctly to readers. ‘Our reporters are an eclectic bunch who accurately reflect our readers,’ he said.

For Mr Goh Sin Teck, 44, editor of the Chinese section, work has been no less hectic.

Besides putting out the regular Chinese paper, his 25-member team have been doing double duty preparing for the relaunch.

Mr Goh said: ‘My reporters have all been working overtime. And my subs have developed a ‘split personality’ – doing pages for the next day and prepping the same pages with the new layout. too.

‘Luckily, they are all young and energetic.’

Today is the first day of the new MyPaper. Have you picked up your copy this morning? Candid feedbacks are welcome at the omy forum.

You can also catch some photos of the launch event at Raffles Place this morning HERE.

Technorati Tags: mypaper, wobao, 我报, bilingual, english, mandarin, chinese, singapore newspaper, free sheet, yeow kai chai, goh sin teck, felix soh, chua chim kang, omy.sg, omy, raffles place

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

View Comments

  • i've picked up the papers a couple of times and i've never bothered to read whats being written in mandarin (i am ineffectively bilingual. able to converse in mandarin but not reading/writing) perhaps if they could come up with the article in both languages on the same page for easy reference, then i'd be more spurred on =)

  • It's refreshing to have a bilingual paper, but I spotted obvious typos and grammatical errors in the English pages which dampened my initial enthusiasm. I still enjoy the Chinese pages more :) Esp the lifestyle features

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