A New Lianhe Wanbao?

Lianhe Wanbao, the Chinese evening tabloid known for its low-brow and trashy entertainment news has been revamped!

I find this so interesting, haha. Am so curious about how the revamped version will look like and the changes to its content. If you are free tomorrow, pop by Chevron House to take a look at the launch of the brand new Lianhe Wanbao.

From the email invite below, the cover does look more aesthetically pleasing and updated than the current one.


Click on image to enlarge

What do you guys think?

Do share some views after you seen the revamped version on Monday. 🙂

Oh… and did I mention they even made a jingle with accompanying video for this? Check it out HERE. I find this… errrr… very not Wanbao-like, haha. Interesting lah!

Technorati Tags: lianhe wanbao, sph, lianhe zaobao, chevron house, chinese evening tabloid, wanbao jingle, 联合晚报 , chinese newspaper, robin hu, wanbao revamp

alvinology

Alvin is a marketer by day and blogger by night. He is a 100% geek who spends too much time surfing the web.

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