Popular chocolate brand, M&M’S attempts to make a mark in Singapore Book of Records by calling on Singaporeans and residents in Singapore to help form a Singapore flag made with with thousands of M&Ms lentils.
This record attempt is part of the M&M’S roadshow at Plaza Singapura called “Go Red this National Day with M&M’S”, which is happening at the atrium at level one from 28th July to 3rd August 2014.
Open to everyone and anyone to attend, after partaking in the slew of activities during the roadshow, the public is invited to contribute to the record attempt by placing a chocolate lentil each on a pre-fabricated wall that is 3.5m wide by 2m tall.
The aim is to complete the flag by 6pm of 3rd August.
Those unable to join in the record breaking activity can still head down and be part of the fun at “Go Red this National Day with M&M’S” which has a line-up of activities for the young and old, such as a ‘live’ auctions, during which anyone can bid for unique M&M’S merchandise such as plush toys, sling bags, cushions and watches using M&M’S wrappers.
For the die-hard M&M’S fans, they can pit their wits against one another at the trivia quiz sessions happening during the weekend. Participants at the event can also take home exclusive “Go Red this National Day with M&M’S” merchandise specially designed for the occasion such as t-shirts & umbrellas, at only $4.90 all week.
Finally, for those who love being in front of the camera lens, or simply looking for an opportunity to populate their Instagram pages with “we-fies”, do not miss out on candid photo-ops with the iconic M&M’S mascots and marching band who will be roving the event grounds at various times of the day from Friday the 1st of August to Sunday the 3rd of August.
If you’d like to visit anytime from the 28th July, here are some highlights of activities happening you can expect:
Monday, 28th July 2014 – Friday, 1st August 2014
10am – Roadshow event commences with ongoing activities:
– Largest National Flag Made of M&M’S Chocolate Lentils
– M&M’S Photo Contest
– Merchandise Redemption
– Purchase-with-purchase for National Day x M&M”S goodies
5pm – 7pm – Roving M&M’S mascots & Marching Band (Friday only)
10pm – Closing
Saturday, 2nd August 2014
10am – Roadshow event commences with ongoing activities:
– Largest National Flag Made of M&M’S Chocolate Lentils
– M&M’S Photo Contest
– Merchandise Redemption
– Purchase-with-purchase for National Day x M&M’S goodies
3.20pm – 4pm – M&M’S Trivia
5pm – 5.30pm – Roving M&M’S Mascots & Marching Band
5.30pm – 6pm – M&M’S Mascots on stage
6pm – 7.30pm – Singapore Book of Records closing ceremony
10pm – Closing
Note: M&M’S Live Auction is happening throughout the day at 12pm and 3pm
Sunday, 3rd August 2014
10am – Roadshow event commences with ongoing activities:
– M&M’S Photo Contest
– Merchandise Redemption
– Purchase-with-purchase for National Day x M&M’S goodies
3.20pm – 4pm – M&M’S Trivia
5pm – 5.30pm – M&M’S Mascots & Marching Band
5.30pm – 6pm – M&M’S Mascots on stage
10pm – Closing
P.S.: M&M’S Live Auction is happening throughout the day at 12pm, 3pm and 7pm
For the latest event updates, visit the official M&M’S Singapore Fan Page.
