Leading P&G air fresher brand, Ambi Pur did a test to find out just that.
Ambi Pur set up a room full of smelly items, with old shoes, durian, and dirty food cans. They then guided some real, blindfolded folks into the room, asked them to smell the room thoroughly, and then describe their experience.
Can Ambi Pur undo the damage from the stinky items? Watch this video to find out:
I remember when I was serving my NS, our air-con bunk always smell of sweat and old socks. Repulsive. A healthy dose of Ambi Purthen would have made all of us happier and fitter to defend the nation – a real life scenario of #SmellyToSmiley.
Can you think of other real life #SmellyToSmiley scenerio?
Tweet and share them with Ambi Pur using #SmellyToSmiley. Here are some of the examples I thought of:
1. School changing rooms, especially after a long PE lesson.
2. Car interior after transporting a cargo load of durians home for the family.
3. A guest lighted up and puffed away in your home with your air-con on.
The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising, and marketing firms.