Urband is a global and cosmopolitan brand fused with innovative and technological breakthroughs. No kidding, it has collected a slew of international design awards since its launch:
2009 President’s Design Award Singapore 2009
2009 Red Dot Design Award 2009 [Red Dot Design, Germany]
2009 iF Material Award 2009 Gold [iF International Forum Design, Germany]
2009 Nominated for the German Design Award 2010 [Designpreis Deutschland]
2006 iF Material Award 2006 [iF International Forum Design, Germany
What is so special about the design?
Urband frames are constructed without soldering, screws or hinges. The conventional frame uses screws at the temple hinges to attach the temples to the frame front. Urband is a new invention utilizing an S-clip to attach the temples to the frame front.
I have been wearing them for over a month now. The frame is very light weight and the design is strong, formal, but with a touch of style.
The frames are not exactly cheap, but you pay for quality. Considering most of us who wear spectacles don them all the time except when we are sleeping, it is worth investing in something that shares such an intimate bond us daily.
The W³ is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, interactive, advertising, and marketing firms.